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March 24, 2022

At its peak, Jennicam attracted seven million visits per day

Despite its success, Ringley took Jennicam offline in 2003, following a sex scandal in which she hooked up with a fellow lifecaster’s boyfriend on camera

The following year Facebook was born and over the next ing video would become a cornerstone of mainstream social media. YouTube launched its live video service in 2010, followed by Facebook and Twitter in 2015 and Instagram in 2016. The big social networks have put their money on live video but anyone working in the adult cam industry could have told you: It’s been a safe bet for years.

Kelly Holland, owner and CEO of Penthouse, says beyond driving profits, the adult entertainment industry and social networks are serving the same basic need.

“Cams are the adult industry’s response to Facebook, frankly,” Holland says. “Facebook happened for a reason. It became what it was, I would tell you, not through Zuckerberg’s brilliance, but because it was just the right thing at the right time. It was in the pocket for where we were culturally, and where were we. We were in this incredibly desperate world where we had all moved away from home, we weren’t with the kids that grew up with. We weren’t with our families, and we were in this huge world of billions of people, and we needed to create our little tribes.”

People in the adult camming business consistently draw the connection between online social networks like Facebook and the work that they do. Clinton Cox, founder of Havoc Media and Cam Con, a “model convention” focused on webcamming and other forms of social media, got his start in the early days of commercialized live streaming video.